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   Hospital amenities logo designs

Bidding Time:
14/05/2006 21:27 - 17/05/2006 00:00
Budget:
$30-100
Status:
Closed


Job Type:
Logo Design
Description:



Need 3 logos designed, for a
1) Logo for "Hospitalities", the main company brand:
- Master brand for a company that provides affordable luxuries to hospital
patients to make their stays more comfortable. 3 products include movies
(Careflix), educational postcards (CareCards) and hospital room personalization
(Creature Comforts)
- Overall feel for the brand should be similar to the Marriott Courtyard brand
i.e. luxurious but not "out of reach" to ordinary people. Audience is
mostly hospital executives.
- The key is in the typeface -- draw inspiration from the typeface and logos in
the Hilton family of logos or other 5 star hotel logos
- Add a little extra with a heart or flowers intertwined with the name
- Black text is probably most appropriate, but is open to interpretation
- In your submitted drafts, sketch at least 3 options from which 1 can be
developed further
2) CareCards
- Brand is a sub-brand of Hospitalities, and a sister brand of Careflix, the
logo of which is attached
- The product here is educational postcards that sit on hospital patients'
mealtrays, giving health information to patients
- Trust and simplicity are important to the brand
- Font and color scheme is important, and should be different from Careflix
- A box (representing the card) around the lettering might work
- In your submitted drafts, sketch at least 3 options from which 1 can be
developed further
3) Creature Comforts
- Brand is a sub-brand of Hospitalities and a sister brand to Careflix and
Carecards
- Product is a room personalization service for hospital patients -- providing
better towels, pillows, toiletries, etc. to make hospital patients more
comfortable. Target audience is female baby boomers.
- A cuddly animal more comfortable in a hospital bed is one option
- In your submitted drafts, sketch at least 3 options from which 1 can be
developed further
Deliverables:
1) At least 3 logo options for each of the 3 logos (i.e. at least 9 options in
all
2) After selection from client, fully developed logos of the 3 chosen designs,
with specific fonts and color schemes.
Please submit examples of your prior design work / logo work when bidding, if
possible.

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