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   Flash Motion Graphic for Company Homepage

Bidding Time:
14/05/2008 13:34 - 16/05/2008 00:00
Budget:
$750-1500
Status:
Closed


Job Type:
Flash
Description:



Netfirms Web Hosting for Small Business

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Project Description: Flash Motion Graphic for Company Homepage
RFP Deadline: 5/16
Budget: $1000 - $1500, either billed hourly or flat project fee
Project Deadline: 6/13
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THE BRIEF
Acuity Mobile is a mobile marketing company offering complete solutions for
mobile marketing, whether itís text, .mobi/wap sites, or phone appsÖ
Our key differentiators are two-fold: 1) We offer location targeting, so that
you can target based on GPS or WiFi triangulation your mobile users; 2) We offer
the tools to manage content creation, delivery, analytics and optimization.
Think of our technology and product as contextual advertising in the real world,
to mobile devices. Kind of like the Google AdWords SEM platform but as applied
to mobile advertising and marketing campaigns.
Take a look at our beta site to see the look and feel of our new identity and
get educated on our marketing offering. The challenge is that we would like to
convey the robust solution of our advertising platform, revolutionary targeting
capabilitiesÖ in a creative animation that shows both the backend an actual
implementation of it all. E.g., how easy it is to create and send an offer, how
itís sent out, what it looks like for a customer to receive the offer,
how the userís response gets tracked, and finally how that data is used
to optimize the marketing cycle.
The target audience is the mobile marketing decision maker ñ the
marketing research manager, CMO, etcÖ who wants a compelling solution to be
able to manage their mobile marketing presence.
Competitor links:
http://enpocket.com
http://air2web.com
http://thirdscreenmedia.com/
http://iloop.com
Reference Material:
See the attached animation as an example of how our technology can be applied to
GPS units, in order to deliver marketing offers to end users. The look and feel
of the flash should be ìdiagrammaticî or ìblue-printî
like this oneÖ E.g. keep it simple with the vector shapes. -->email me
for this video file
Mandatories:
- Please specify number of revisions included in your proposal
- Rough storyboard concept
- Demonstrate understanding of our product and the challenge of conveying its
benefits in a short, snappy, understandable motion graphic

SPECS
Dimensions:
760 x 200* px (WxH) *height may be increased to accommodate creative
Duration:
designerís discretion
Audio:
designerís discretion, must have controls to turn off
Other:
the animation should loop, but would like it actionscripted so that with each
page load, the presentation starts at a different point or section
Where will the flash asset be placed?
http://beta.acuitymobile.com (in place of the current ìMANAGE YOUR MOBILE
MARKETING PRESENCEî hero graphic)
Will copy be included?
Not at initial stage, but may be specified during revision process.
Will any creative assets be provided?
A package containing the RGB color palette, vector brand assets and corporate
typeface to be used will be provided upon kickoff.

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